A travel agency website template is a ready-made set of pages for showing tours, destinations, itineraries and enquiry forms. Instead of designing every screen from nothing, you replace the sample text and photos with your own and publish. For a small agency, a good travel agency website template can mean the difference between launching this month and still planning next quarter.
This guide explains what a travel agency website template includes, how it works, the benefits and limits of using one, the features to look for, and how to customise it so your site looks like your own brand. It also shows how OrdainIT’s Travello template fits.
A travel agency website template is a pre-designed website layout made for businesses that sell trips. It normally includes a home page, a tour list, a tour detail page, a destinations page, an about page, a contact page with a form and a blog or news layout. Templates come as HTML files, WordPress themes or design files for tools such as Figma.
Templates are different from custom designs. A custom design is made for one agency from a blank page, which takes longer and costs more. A template gives you proven layouts quickly, and you adapt them to your brand.
If you want to compare Travello with other travel agency website template options, these are real HTML templates that agencies can buy. We opened each item page on ThemeForest on 14 November 2026. Prices, sales and ratings change, so confirm them on the item page before you buy. We link only to the official pages and earn nothing from these links.
GoTrip by CreativeLayers has 772 sales and a 4.38-star rating from 13 reviews. The page lists over 63 HTML files, Bootstrap 5, Gulp and SASS, with layouts for tours, hotel booking, activities and online booking, plus dashboard pages. It is a large package, so expect more setup time. View GoTrip on ThemeForest.
Travolo by vecuro_themes costs $19 and has 53 sales. It is made for travel agencies, tour operators and travel blogs, and the seller describes it as simple, modern and easy to customise. View Travolo on ThemeForest.
Travilo by JufailiTech is a tours and travel agency HTML template with a Bootstrap 5 grid and a single menu for desktop and mobile, according to its listing. It suits agencies that want to start selling tour packages quickly. View Travilo on ThemeForest.
Artio costs $24 and has 51 sales. It uses Bootstrap and SCSS, with 10 usage variations and parallax and video backgrounds, but its page shows a last update of 17 June 2017, so check carefully that it still suits current browsers and your needs. View Artio on ThemeForest.
What to compare: update date, number of pages, framework version and whether the template includes tour detail and booking layouts. Travello has 28+ valid HTML5 pages on Bootstrap 5.x and free lifetime updates, while GoTrip is larger and Artio is much older.
With an HTML template you receive the files, open them in a code editor, replace the text, images and logo, and upload everything to your hosting. With a WordPress theme you install it from the dashboard, import the demo and edit content with the editor or a page builder. Either way, the structure is already built, so your time goes into content rather than layout.
The limits are real too. Many agencies use the same popular templates, so you need your own photos, wording and colours to stand out. Templates also contain features you will not use, so remove what you do not need to keep the site light.
Travellers search before they buy. They look for reviews, prices, itineraries and proof that an agency is real. Without a website, you lose those visitors to businesses that are easy to find. A site also works outside office hours, answering questions and collecting enquiries while your team sleeps, and it gives you a place to build trust with licences, reviews and clear terms.
Use this list when you compare templates.
Check what the template gives you and what it expects you to add. For example, an HTML template provides the booking layout but not a live booking engine, so online payments and availability need an external tool or custom development.
Travello is a tour website template for travel agencies, tour operators, hotels, vacation rentals and online travel websites. It has 5+ home pages and 28+ valid HTML5 pages, built with HTML5, CSS3 and Bootstrap 5.x, with layouts for tour packages, itineraries and bookings.
Other features include integrated Google Maps, a fixed menu, a full UI kit, SASS CSS, retina-ready and touch-friendly layouts, W3C validated code and detailed documentation. It comes with free lifetime updates. The photos shown in the live preview are for demonstration only and are not included in the download, so you will add your own. You can read the item page on ThemeForest.
If you prefer WordPress, Buconz is a multipurpose WordPress theme with 12 homepages, Elementor and WPBakery versions and one-click demo import, which you can adapt for a travel business.
Start with your brand: logo, two or three colours and one or two fonts. Replace every placeholder image with your own photos and compress them. Rewrite each tour description in your own words with real prices, durations and inclusions. Then remove sections you do not need, because a shorter site is easier to maintain and faster to load.
Next, set up your enquiry form so messages reach a mailbox you check daily, and test it from a phone. Add your licence details, address and a privacy policy. Finally, connect Google Search Console and submit your sitemap.
Google’s SEO Starter Guide explains how titles, headings and helpful content support search. Google’s web vitals guidance covers speed and stability, which matter on photo-heavy travel pages.
When you review other agency sites for ideas, look at structure rather than style. Notice how quickly you can find a tour, whether prices are visible, how many steps it takes to enquire and how the site handles reviews. Copy the good habits, such as clear tour cards and short forms, and avoid copying wording or images, which can cause legal and ranking problems.
The usual mistakes are keeping the demo photos, leaving placeholder text, hiding prices, using slow sliders and forgetting to test the form. Another is picking a template for its look without checking the tour pages, which are the heart of the site. Check these before you launch and your template will work much harder.
Related guides: travel agency website design, tour and travel website template and travel agency WordPress theme.
Once the template is installed, content is what makes the site work. Start with your five best-selling or most profitable tours and finish those pages completely before you add more. For each one, write a short summary, a day-by-day itinerary, a list of inclusions and exclusions, the group size, the pace and any seasonal notes.
Then take or collect your own photos: one strong hero image, four to six gallery images and one photo for the tour card. Use consistent sizes so the grid looks tidy. Add a short FAQ to each tour with the questions your customers ask most, such as visa needs, payment steps and cancellation rules. Finish with a clear button that sends visitors to the enquiry form.
After these five pages are live, copy the same structure for the rest. This approach keeps the site consistent, makes it easier to maintain and gives visitors a reliable pattern, which is one of the simplest ways to build confidence in a new travel brand.
| Template | Price | Sales | Rating (reviews) | Notes |
|---|---|---|---|---|
| Travello (OrdainIT) | See product page | Not listed | Not listed | 28+ valid HTML5 pages, Bootstrap 5.x, free lifetime updates |
| GoTrip | Not listed | 772 | 4.38 (13) | 63+ HTML files, Bootstrap 5, Gulp and SASS |
| Travolo | $19 | 53 | Not listed | Simple, aimed at agencies, operators and blogs |
| Artio | $24 | 51 | Not listed | Last update shown: 17 June 2017 |
Data checked on 14 November 2026. A larger package such as GoTrip gives more layouts but needs more setup time, and an older one such as Artio needs careful browser testing.
It is a ready-made set of web pages designed for travel businesses, with layouts for tours, destinations, itineraries and enquiry forms. You replace the sample content with your own.
WordPress is better if you will update tours and publish guides often. HTML suits small sites that rarely change. OrdainIT offers both kinds.
Templates include booking and enquiry layouts, but live availability and payments need a plugin, an external service or custom work.
Check the licence. Some licences cover one project and others allow more, so read the terms before you use a template for a client.
Write original tour descriptions, give each tour its own page and title, compress images, keep the site fast and add your business to Google Business Profile.
Chosen a theme or template? The OrdainIT team, which designs and builds its own WordPress themes and templates, can also get your website live. Pick a fixed-price service:
Want a design to start from? Browse OrdainIT HTML templates, with lifetime updates, or see all WordPress services. Not sure what you need? Contact OrdainIT for a free, no-obligation quote.
See OrdainIT’s themes and customer ratings on OrdainIT’s ThemeForest profile.
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